To celebrate International Women’s Day in 2020, we talk to three of our inspirational women at Insentra. In this blog, we interview Susanne King – CMO and CVO at Insentra.
1. What do you do?
I’m the Chief Marketing Officer and Chief Vibe Officer at Insentra. I’m also part of the Executive team. My role enables me to do all the things I love – marketing, training and development, vibe and working with talented people.
2. Did you always want to work in IT?
No. I fell into IT, but I’ve always been passionate about Insentra. From the early days I wanted to work for the guys and fell in love with the culture they were building. Now that I’m in IT I’m really enjoying how technology helps people and what the industry is about.
3. In your opinion, why is it important that more women go into IT?
Yes and No. I believe more women should go into IT if it’s their passion. I do like the idea of breaking the stereotype of what is an acceptable career path for women, provided it’s for the right reasons. Often IT isn’t considered because of the narrow view people have about the industry. I believe as more women enter the field, it will create greater opportunities for women.
4. Do you have advice for women starting a career in IT?
Yes! This advice is for anyone starting their career in any industry.
- Go Broad. Say yes to as many opportunities as possible and get experience. Careers are not built overnight, but you can fast track your career by putting in the hours and doing great work. Women often count themselves out, thinking they can’t do a role or take an opportunity because they’re not qualified… Don’t! Go broad and get engaged and say yes
- Go the extra mile. I heard a great quote the other day, the more you take, the less you get. I believe this is true when starting your career. Often I see young graduates always thinking about what they want or what they can get from their employers. If you start with this attitude you will always fall short. A better focus is to think about the value you can provide and give your best work to each task required, no matter what it is.
- Get good mentors – gender doesn’t matter! Always be open to learning and listening to people with more experience
- Don’t buy into the BS about discrimination with women and let that be your excuse. I hear too many young women talk about gender inequality in a way where it limits them from achieving what they want. Yes it exists, but it doesn’t need to be your reason for not achieving. Everyone has obstacles to overcome, simply see it for what it is, work out a plan and take action
- Trust your gut and learn from your mistakes. Keep believing in yourself and count your successes. Let them encourage you to keep going after what you want (and if you don’t know what you want, try everything)
5. Tell us about the challenge of raising a baby boy and balancing your role as CMO/CVO
My life is a lot busier now. I can balance it because I work at Insentra – the company values family. The big thing is to not see Austin as a barrier- he’s part of my life just like every other part. Having a baby has made me better with my time and I only prioritise what matters. As a parent, you want to give your child the best and in order to do that, I believe you have to be your best. For me, having a career is important and I love knowing my son is seeing his mother (and father) go after their dreams. I love being a mum and a career woman, and what I love most is I don’t have to choose between the two.
6. What’s your thoughts on International Women’s Day?
I have mixed thoughts on International Women’s Day. It’s great because I’m celebrating other women, but I question if days like this are actually part of the inequality problem? Do we really need to have an international day? I’ve worked in many male-dominated industries; mining, finance, and now IT and I’ve never seen being a woman as being an issue, it makes me question if International Women’s Day brings out a barrier between men and women. I’m big on inclusion and celebrating people, their achievements and strengths regardless of gender