United States | The Insentra Advantage: Transforming IT Services through Partnership

Rohan Salins - 16.04.202420240416

The Insentra Advantage: Transforming IT Services through Partnership

United States | The Insentra Advantage: Transforming IT Services through Partnership

In the fast-paced world of IT services, companies often grapple with the challenges of pre-sales availability, skill mismatches, project delivery constraints and the ever-evolving market demands. Furthermore, investing in building new capabilities is expensive and often results in partners sticking to their knitting.  These challenges hinder growth and limit the ability to deliver timely, effective solutions for clients, ultimately resulting in loss of business – typically to a competitor.  

The Insentra Difference

Insentra distinguishes itself in the IT services industry with its 100% channel only business model. We emphasize collaboration over competition, meaning we never transact commercially with our partners’ clients. Instead, our mission is to become or augment our partners’ capabilities, empowering them to offer a broader range of specialized services to their clients. Our partners can say ‘yes’ to more of their client’s requirements. We refrain from transacting any major vendor products, ensuring our partners retain their margins, rebates and perks while achieving prestigious status within their networks. 

With complimentary pre-sales support for our partners, we undertake fixed cost projects where we take on the risk. Where required and appropriate, we also complete work on a time and materials basis. In addition to our Advisory and Professional Services, we provide our partners and their clients with access to a comprehensive suite of Managed Services through our global 24×7 follow-the-sun model, ensuring continuous monitoring and support.

At Insentra, we are truly PartnerObsessed™ and our commitment to long-term partnerships is unwavering.

A Comparative Look at IT Service Options

To understand the Insentra advantage, let’s compare it with other available options:

CriteriaInsentraContract WorkersCompeting PartnerVendors
Pre-sales Resource Availability✅ Offers at no cost ❌ Inconsistent ❌ Typically not available or free at presales stage ❌ Typically only available for specific clients  
Skill and Delivery Match ✅ Deep and wide specialized skills in different areas of focus✅ Variable skill match ❌ May have capability but availability unknown ❌ Expensive & less flexible and only available for defined clients
Cost Efficiency ✅ Expert skillset at fixed-cost engagements❌ Unpredictable costs❌ Unpredictable costs❌ Premium charges
Model and Trust✅ Committed to a non-competitive model❌May not always be available and single point of failure❌ Direct competition and no guarantee of retaining client or project being treated as a priority✅ Often partner-focused and can be trusted
Partnership and Network✅ Over 470 partners, diverse projects✅  Variable network❌ Likely direct competition✅ Typically partner-focused with a wide network
Market Adaptation✅ Delivering services near the leading edge of technology change✅ Dependant on resource but typically skilled in areas of high demand❌May or may not be adapting offerings to market demand❌ Typically focused on their latest offering and provide training rather than delivery services
Growth and Scalability✅ Rapid growth, non-competitive model❌ Limited by capacity of the individual❌ Not scalable or a model for continued growth❌ Not scalable to take out to full client base

Why Partner with Insentra?

Simple. We get partnering. It is all we do.  We even trademarked PartnerObsessed™ globally.

We know how to look after our partners’ clients as if they are our own.  Our model can only be successful if we create raving fans of our partners AND their clients. With over 5,500 projects under our belt, delivered in 27 countries through almost 500 partners, we have proven ourselves time and again.  We will always be honest about our skills and experience and only take on work we are confident in delivering.

Our win rate on purchased opportunities is more than 80%.  As our partner, you can be confident you will win 4 out of every 5 opportunities we work on together.

Empowering Channel Partners for Success

For IT channel organizations, the decision is straightforward. Once you’re a partner, Insentra presents a strategic edge that surpasses challenges associated with contract workers, trust issues with competing partner resellers, and the costs and people availability linked to engaging vendors. By teaming up with Insentra, channel partners open more doors to delivering superior IT projects marked by reliability, expertise and shared advancement.

In an industry where standing out and providing value are crucial, Insentra emerges as the preferred partner for those aiming to excel in service delivery, nurture enduring relationships and foster sustainable growth.

Contact us today to explore how a partnership with Insentra can transform your business and lead to unparalleled growth and success. Together, we can achieve more.

Partner up with Insentra: The smart choice for IT services.


United States | The Insentra Advantage: Transforming IT Services through Partnership

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Who is Insentra?

Imagine a business which exists to help IT Partners & Vendors grow and thrive.

Insentra is a 100% channel business. This means we provide a range of Advisory, Professional and Managed IT services exclusively for and through our Partners.

Our #PartnerObsessed business model achieves powerful results for our Partners and their Clients with our crew’s deep expertise and specialised knowledge.

We love what we do and are driven by a relentless determination to deliver exceptional service excellence.

United States | The Insentra Advantage: Transforming IT Services through Partnership

Insentra ISO 27001:2013 Certification

SYDNEY, WEDNESDAY 20TH APRIL 2022 – We are proud to announce that Insentra has achieved the  ISO 27001 Certification.