Insentra Insights
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Author: Steve Boi
Marketing in a Data Driven World
In July 2015 my business partner, (our MD Ronnie) attended Microsoft’s Worldwide Partner Conferenc...
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In the Eye of the Marketing Storm
It has certainly taken time to build momentum internally and get the business unit leaders fully on ...
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Streamlining Produces the Best Business Outcomes
We’re only a few weeks into the financial year and our marketing team has hit the ground running, ...
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Will the Sales Behaviors in the Channel Ever Change?
Fresh out of university 25 years ago I started my career with IBM as a Sales graduate. The first 6 m...
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How to Turn a Technical Lead into a Brand Ambassador
It’s been about four months since we made the decision to throw out the traditional marketing tool...
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Baby Steps by Big People
We now realise that the future is all social and digital, and that future is now! Marketing can no l...
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Our Marketing Journey – The Good, The Bad, and The…
I want to take you on our journey of aggressive Marketing Transformation. Let me start by confessing...
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Through Fresh Eyes
Often when you are too close to something you have created and have been part of for years you lose ...
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