New Zealand | The Late Night Brew - IT Advisory or Consulting?

Robert Buktenica - 05.08.202220220805

The Late Night Brew – IT Advisory or Consulting?

New Zealand | The Late Night Brew - IT Advisory or Consulting?

We’ve discussed MapOne and MapTo, but that’s not all our IT advisory is about. What we’re really trying to achieve at Insentra is establishing the framework to figure out what you need.

TIMESTAMP

00:08 Introduction
00:44 The Brew
01:38 What exactly is an advisory service/project?
03:05 What are the different service offerings?
06:09 Conclusion

TRANSCRIPT

Introduction

Robert Buktenica: Hello everyone and welcome back to another episode of The Late Night Brew where we talk to the brew first and then we get around to the business after the fact. I’m Robert Buktenica, Buk, and tonight on the show with me once again is the glorious Lee Foster to give a deep dive into advisory services. Lee, welcome back buddy.

Lee Foster: Buk, awesome mate. Thanks, it’s so good to see you. The blue background gets bluer and bluer each time I see you, mate. Shame your eyes aren’t blue then they’ll be a clash. Really, it’s so good to see you, mate. Really. It’s been a while.

Robert: Good thing I’m full of it and they’re brown right?!

The Brew

Robert: First things first. Of course, what brew are you having with me?

Lee: You know me. You know what time it is for me? It’s always biscuits and tea.

Robert: You guys really are British colony, so of course, at the end of my day, and I have very much summer bliss, it is a new Belgium hard to see, but it’s there.

Lee: Very nice.

Robert: It’s not bad. It’s a wheat. My wife affectionately refers to it as drinking sunscreen. I don’t think it’s bad.

Lee: Well, next time we meet, I will make sure that I have my favorite which is a four pints brewery, just local to me down here in Brookvale. It’s all tins. You can go and sit and eat in the brewery and you can obviously at the end of the night the best thing is you can take away 6 pack or 12 pack with you, so for you travelers on the way home.

Robert: Exactly you gotta.

Lee: So, I’ll have one of those next time.

Robert: Brilliant. I’ll hold you to that.

What exactly is an advisory service/project?

Robert: So? First, what exactly is an advisory service or advisory project?

Lee: The way we think about advisory is if you think about unique value proposition, what we really want to get to is helping organisations understand why problems are worth solving in a really quick order of magnitude time. So it’s not so much get focused on what you need to do. They already know that, typically someone comes and says hey, this is what we want to do, what we need to do.  The magic of advisory services for us is to turn that what into a why and help them understand then articulate why. But again, in the fastest possible time. But I want to spend months and months and months assessing the business and interviewing the business, that’s a whole different space and a whole different offering, and it’s been very successful.

You know, when people can you see the light bulb moment when people can say I thought I knew what I wanted to do. I just didn’t understand why it was so important to solve. Right. When we get to that mindset, it’s very easy for organisations or individuals to say, now I want to know how.

That in a nutshell is what advisory services is shifting from what to why.  So that’s how we think about advisory.

What are the different service offerings?

Robert: Awesome. So you did mention that there is a little bit or at least I thought you did. What what’s the different offerings that we have the different possibilities to go into?

Lee: Yes, at the moment there are two kinds of offerings in the advisory space one of which we call MapOne and that’s a product. We don’t lead with that as an offering in a conversation with the client because we talk advisory first and the vehicle to deliver it and one of those is MapOne. MapOne is really all about the art of the possible.

So if you want to put that one in a box, it’s a client or an organisation that is consuming lots of or some of Azure and 365. They’re paying licenses, they’ve bought what they think they need at that point in time, they just not consuming it effectively. They don’t understand how to put it all together and get the best possible return on investment. So MapOne is all about providing a roadmap on one page for how to consume and leverage more of 365 to solve business problems and increase the value proposition of that investment.

So that’s MapOne. That’s one side and then ironically, the name we have for the one sits next to it is  called MapTo, not the number 2.

Robert: You guys so creative.

Lee: But yeah, it gets better. Trust me, it gets better, right? So we have MapTo. Think of MapTo as a product offering where you’ve got an organisation that’s in a merger acquisition or divestiture type activity, companies coming together, organisations splitting, separating, divesting all of that. There’s lots of transformation and moving around that needs to happen and often we see people go at it with we’re just going to move these people, we’re going to migrate mailboxes and they don’t really focus on the end-user.

The whole value proposition of MapTo for us is the absolute measure of success for migration is an outstanding end-user experience. So, the whole product has been built around managing that end-user experience. So, you know if we move in an effective way where the end-user experience is outstanding no matter what kind of activity, merger split divestiture, all those types of activities, the end-user experience has to be exceptional. MapTo is all about how that happens, transformation type activities, migration activities, all of that kind of space.

They are the current two offerings. We are working on another offering called MapFor. Don’t ask about MapThree. So, MapFor just quickly, if you think of MapOne as a square peg and you think of MapTo as a round hole, they don’t fit each other, right? They’re just they’re there, you can’t interchange them. They are very desperate things.

But in the middle somewhere as a triangle, right? Which is his own shape and its own value proposition. And we’re working on thrashing that out. And that’s all-around business process automation. So once we’ve delivered a roadmap done, a transformation, got an organisation to where they need to be, how do we do capability uplift and level up. So how do we actually show the end-user how to experience and use that technology and get the best from it? Not just knowing that it is there, getting it in place is one thing. But then consuming it and using it is the next big thing. So that’s what MapFor is going to be focused on.

Conclusion

Robert: Awesome. Well, we’ll have to keep that as a teaser for the future as to what is coming in. But with that, we’ve actually eaten up at least for the first episode, all of this time for the show. I hope everyone enjoyed it and appreciated all of this Map talk and join us for the next episode with Lee. We’re going to dive in even deeper into this, Lee. I appreciate it, bud.

Lee: Sounds awesome, Buk. Great to see you again, mate.

Robert: There’s until next time.


Next Episode: The Late Night Brew – Strategically plan your IT using MapOne

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