New Zealand | Why you’re probably selling IT wrong: Gartner

Aaron Parker - 01.04.201120110401

Why you’re probably selling IT wrong: Gartner

New Zealand | Why you’re probably selling IT wrong: Gartner

Most resellers continue to be successful at targeting IT departments, but fail at pitching to nimble line of business customers, such as marketing and HR departments.

Gartner analyst Tiffani Bova  outlined 10 top trends in IT sales for the channel and how to capitalise on changing buyer behaviour.

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