{"id":1037,"date":"2017-03-23T01:00:00","date_gmt":"2017-03-23T01:00:00","guid":{"rendered":"http:\/\/inswwdev.azurewebsites.net\/au\/insights\/uncategorized\/a-recipe-for-global-success-isv-and-channel-based-msp-partners\/"},"modified":"2017-03-23T01:00:00","modified_gmt":"2017-03-23T01:00:00","slug":"a-recipe-for-global-success-isv-and-channel-based-msp-partners","status":"publish","type":"post","link":"https:\/\/www.insentragroup.com\/us\/insights\/geek-speak\/modern-workplace\/a-recipe-for-global-success-isv-and-channel-based-msp-partners\/","title":{"rendered":"A recipe for global success: ISV and channel-based MSP partners"},"content":{"rendered":"
\n

Thanks to the power of the Microsoft Partner Network, you can have successful partner-to-partner collaborations around the corner or around the world.<\/p>\n

\u2013 Dan Langille, Director of Business Development, QUADROtech<\/p>\n<\/blockquote>\n

At MPN, we know very well that\u00a0<\/span>finding the right type of partnerships is key<\/a>\u00a0<\/span>to finding success in today\u2019s incredibly competitive market.<\/p>\n

Some partner combinations meld together wonderfully to create truly satisfying success, and in an effort to help you find the right mix, here\u2019s an example of a partner recipe we know works: ISV and channel-based MSP partners.<\/p>\n

ISV +\u00a0channel-based MSP partners = international success<\/h3>\n

When customers started to migrate to the cloud a few years ago, MPN partner\u00a0<\/span>QUADROtech<\/a>\u00a0<\/span>recognized the opportunities in the shift to Office 365. QUADROtech\u2019s execs quickly made the strategic decision to package in-house IP and create a managed migration services offering that any Microsoft partner could resell and earn margin on. As Dan Langille, Director of Business Development for QUADROtech, explained, \u201cBy enabling our shared customers to easily, quickly, and securely bring all their email data to Office 365, we help our partners unlock the other components of Office 365 for their customers and drive active usage.\u201d<\/p>\n

Once the IP was packaged, tested, and ready, all that was left to do was to get that great solution to the global market\u2014and that\u2019s when QUADROtech approached Australia-based partner\u00a0<\/span>Insentra<\/a>.<\/p>\n

As a channel-based MSP, Insentra connects vendors and partners and has built a very robust channel in the Asia-Pacific (APAC) region. Through Insentra, QUADROtech was able to exponentially extend its reach in a very large geographical area, though it had no physical presence there. As a channel-only business, Insentra was able to bring QUADROtech\u2019s offering to market through their 150-partner channel in the APAC region.<\/p>\n

What\u2019s in it for ISVs<\/h3>\n

With a little help from a channel-based MSP, an ISV partner can earn greater reach for its IP solutions. For example, QUADROtech\u2019s email migration solution gets into the hands of channel partners throughout APAC, a region where they have no physical presence. Plus, QUADROtech only has to work with one partner, reducing the need for partner management.<\/p>\n

What\u2019s in it for channel-based MSPs<\/h3>\n

On the other hand, partnership with an ISV can lead to an expanded partner channel for channel-based MSPs. For Insentra, QUADROtech\u2019s solution opens a door to new partners and customers seeking a solution to their email migration problem. Insentra is able to build its partner network, and leverage that network to sell its other services. \u201cWe get to continue to build our reputation as being one of the best channel-based service providers,\u201d says Simon Altit, Director \u2013 EMEA at Insentra.<\/p>\n

What\u2019s in it for channel partners<\/h3>\n

Partnerships between ISV and channel-based MSP partners open doors for even more partners to meet customer demands with little or no additional investment. Insentra\u2019s channel partners may not have the depth of skills necessary to provide third-party email archive migration services to customers, and they aren\u2019t necessarily interested in investing to develop skills in such a niche space. But thanks to the Insentra\/QUADROtech partnership, they\u2019re able to provide email migration to their customers\u00a0<\/span>and<\/em>\u00a0<\/span>earn margin.<\/p>\n

What\u2019s in it for customers<\/h3>\n

For customers, innovative partnerships between ISV and channel-based MSP partners mean more technology solutions for their business problems. Not only do QUADROtech\u2019s solutions solve complex email data migration issues that go beyond the scope of the FastTrack Centers, but the combination of their IP and Insentra\u2019s services gives customers a more affordable option, with access to Insentra\u2019s expertise in Office 365 as an added bonus. Plus, through its channel partners, Insentra is able to help customers unlock advanced workloads and capabilities, deepening their usage of the solution and the value they get from it.<\/p>\n

The secret ingredient: communication<\/h3>\n

Just since September 2015, QUADROtech has closed numerous deals in Australia alone, thanks to its partnership with Insentra. The secret ingredient that makes their partnership so successful? Communication.<\/p>\n

\u201cIf one partner has feedback, they need to feel comfortable that they\u2019ll be heard and their partner is able and ready to respond,\u201d Dan says.<\/p>\n

\u201cWe established communication from the very start,\u201d says Simon. \u201cThat meant we could have honest, sometimes very frank discussions, which we needed to be successful together.\u201d<\/p>\n

The well-established communications between the two companies has also allowed them to grow, scale, and evolve together.<\/p>\n

\u201cInsentra shares information about how many QUADROtech leads are in their pipeline so we can hire in advance of need,\u201d Dan says. \u201cWe want to be part of Insentra\u2019s growth and grow with it.\u201d<\/p>\n

Meanwhile, QUADROtech keeps Insentra informed of the development roadmap for solutions so they can be ready in advance of changes and upgrades. By continuing to communicate and stay in touch, the two partners have created a five-star relationship.<\/p>\n

Article first published on the\u00a0<\/span>Microsoft Partner Network<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Thanks to the power of the Microsoft Partner Network, you can have successful partner-to-partner collaborations around the corner or around the world. \u2013 Dan Langille, Director of Business Development, QUADROtech At MPN, we know very well that\u00a0finding the right type of partnerships is key\u00a0to finding success in today\u2019s incredibly competitive market. Some partner combinations meld… Continue reading A recipe for global success: ISV and channel-based MSP partners<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":1039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-1037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modern-workplace","entry"],"_links":{"self":[{"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/posts\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/comments?post=1037"}],"version-history":[{"count":0,"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/posts\/1037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/media\/1039"}],"wp:attachment":[{"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/categories?post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insentragroup.com\/us\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}