{"id":369,"date":"2011-04-01T13:57:33","date_gmt":"2001-01-01T01:00:00","guid":{"rendered":"http:\/\/inswwdev.azurewebsites.net\/au\/insights\/uncategorized\/why-youre-probably-selling-it-wrong-gartner\/"},"modified":"2023-08-07T04:54:21","modified_gmt":"2023-08-07T04:54:21","slug":"why-youre-probably-selling-it-wrong-gartner","status":"publish","type":"post","link":"https:\/\/www.insentragroup.com\/gb\/insights\/not-geek-speak\/business\/why-youre-probably-selling-it-wrong-gartner\/","title":{"rendered":"Why you\u2019re probably selling IT wrong: Gartner"},"content":{"rendered":"<p style=\"text-align: justify;\">Most resellers continue to be successful at targeting IT departments, but fail at pitching to nimble line of business customers, such as marketing and HR departments.<\/p>\n<p style=\"text-align: justify;\">Gartner\u00a0analyst Tiffani Bova \u00a0outlined 10 top trends in IT sales for the channel and how to capitalise on changing buyer behaviour.<\/p>\n<p style=\"text-align: justify;\"><strong><a rel=\"noopener nofollow\" href=\"http:\/\/www.crn.com.au\/News\/406640,why-youre-probably-selling-it-wrong-gartner.aspx\" target=\"_blank\">View full article.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most resellers continue to be successful at targeting IT departments, but fail at pitching to nimble line of business customers, such as marketing and HR departments. Gartner\u00a0analyst Tiffani Bova \u00a0outlined 10 top trends in IT sales for the channel and how to capitalise on changing buyer behaviour. View full article.<\/p>\n","protected":false},"author":65,"featured_media":370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","entry"],"_links":{"self":[{"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":1,"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":18717,"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/posts\/369\/revisions\/18717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/media\/370"}],"wp:attachment":[{"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insentragroup.com\/gb\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}